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Positive Nutrition: Healthy Innovation for the Mass Market Digital Summit

The Positive Nutrition Digital Summit took place from the 22nd of March to the 25th of March 2021 .

Demand for better-for-you options is on the up-and-up as shoppers link good diets to good health. 22% of European consumers report following a sugar restricted diet while 60% say they now avoid artificial colours and flavours. Meanwhile, the public health implications of high fat, salt and sugar diets are significant. Regulators are becoming increasingly interventionist. From advertising and promotion bans to restrictions on placement in-store and front-of-pack labelling requirements, the heat is rising. The challenge facing food innovators today is how these health trends can move beyond their current niche and translate to the mass market. What areas resonate most with consumers? And how can manufacturers make the most of the opportunity?

Over four days and eight broadcast sessions , FoodNavigator brought a series of lively and interactive presentations and panel debates . Content was built around eight strategic pillars that are crucial to delivering positive nutrition strategies, from plant-based to wellness ingredients, fortification & reformulation, clean label and active nutrition .

With a top line-up of speakers - including the likes of Danone, Kraft Heinz and Unilever – FoodNavigator profiled cutting-edge approaches to innovation and seek out development whitespaces.

The Positive Nutrition Digital Summit will come back in March 2022 . Interested in attending? Register your interest by clicking on the button below and receive all the latest updates.