The future of clean label? Naturally healthy functional formulations

Wednesday March 30, 2022 | 3pm CET

The last session of the EMEA Edition of the Positive Nutrition Series starts with a fireside chat between Marie Roy, Senior R&D Manager at Cereal Partners UK and the moderator of this session Katy Askew, Senior Editor at More info on the fireside chat with CPW to follow.

We will then continue the session with a presentation from by Daniel Haley, Global Platform Leader, Clean and Simple Ingredients at Ingredion on Elevating nutrition and health innovation. 

Clean label has emerged as a fundamental criteria for consumers in their food and beverage decisions. COVID has amplified this in general and in the areas of nutrition and health as consumers look for ways to maintain and proactively manage their physical and mental wellness. Yet, there is no single approach or solution, and there are more variables to consider than there are resources to pursue them. Formulators and product developers must act decisively and find the balance that delivers the ideal taste, texture and label appeal. With an abundance of existing and emergent ingredient options, how do manufacturers formulate for nutrition and wellness needs and maximize brand potential?

Key takeaways:

  • Learn about factors for successful, innovation before formulation begins
  • Understand how technical capability, regulation and consumer insights influence decision-making
  • Explore how to drive sustainable value and brand preference with specific product attributes

This will be followed by a fireside chat between Lauren Woodley, Head of Nutrition at Birds Eye, Aunt Bessie’s and Goodfella’s and the moderator of this session Katy Askew, Senior Editor at More info on the fireside chat with Birdseye to follow.

We will end the EMEA Broadcast with a panel discussion and audience Q &A chaired by Katy Askew on Powering up functional foods: The relationship between clean labels and nutrition

Consumer interest in clean labels has not abated and people closely associate ‘natural’ with ‘healthy’. At the same time, shoppers are seeking out products that provide functional ingredients, from fibre to botanicals and adaptogens. Meanwhile, pressure to reduce the ‘baddies’ is mounting.

In the UK, for instance, the food sector is gearing up for the introduction of restrictions on the marketing of HFSS products. How are food formulators balancing the requirement to reformulate and fortify foods with the need to maintain lean labels? We put it to our expert panel.

The panellists for this session are:


The Positive Nutrition Interactive Broadcast Series is FREE to attend but pre-registration is required. Don’t miss out on informative presentations, engaging panels discussions, live interaction and on-demand content, REGISTER today.