The first day of the digital summit will kick off with a presentation from Anu Turpeinen, Nutrition Research Manager at Valio on How to create nutritional solutions for healthy ageing.
Key learnings will be:
- Nutritional requirements change with age and this is an opportunity for the food industry
- Good nutrition has a scientifically proven link to healthy ageing
- Preventing nutritional deficiencies and maintaining physical and cognitive functioning are the main aims of nutrition during ageing
- Milk-based ingredients are a premium choice for tai-lored nutritional needs of the elderly
- Protein, phospholipids, calcium, iodine and vitamin Bs in milk support cognition and activity of older adults
We will continue with a presentation from Ida Synnøve Bårvåg Grini, Senior advisor at the Norwegian Institute of Food, Fisheries and Aquaculture Research on Social innovation and healthy ageing in the daily life for the elderly living at home in 2030 - A user-centred approach to creating opportunities. Understanding the elderly's motivation for choosing food and social setting is essential for a healthy diet and healthy ageing. It will therefore be important to involve the elderly in creating their own future. barriers and find solutions for both the elderly and society's challenges.
Key learnings will be:
- Today's elderly adults care more about the quality of life than the previous generations
- They want food that tastes and smells good and looks delicious
- What worries them most is loneliness and not being able to manage their own everyday lives
- Food and meals will continue to be important activities that maintain the structure of everyday life for the elderly
- Meeting places are especially important. They are the social arenas for networking, developing new friendship and reducing social isolation
Ida's presentation will be followed by a panel discussion with live Q&A. Chaired by
Section Editor of
the panel will discuss
Silver surfers and baby boomers: an ignored opportunity?
An ageing population is a time bomb for Europe’s food sector, which must innovate to address the specific needs of this rapidly expanding, and generally affluent, consumer group. The number of new product launches catering to this ‘silent majority’ pales in comparison to NPD targeting trendy ‘noisy minority’ millennials or Generation Z.
So, what are these specific needs of the ageing population? What flavours, textures and eating opportunities could the industry tapping to capitalise on this growing cohort? And what can we learn from diets in two locations often associated with healthy ageing and slower cognitive decline: the Med and Japan?
- Hisaaki Kato, CEO, Smoothlink Japan
- Myriam Snaet, Head of Market Intelligence & Consumer Insights Platinum Sponsor, BENEO
- Ida Synnøve Bårvåg Grini, Senior advisor, Norwegian Institute of Food, Fisheries and Aquaculture Research
- Gal Tsaban, Medical Doctor, Master of Public Health, PhD student in Medical Sciences, Ben Gurion University of the Negev
- Anu Turpeinen, Nutrition Research Manager, Valio
Register by clicking on the button below to watch the session live or on-demand: