Rotem, a mycology expert and enthusiast, is part of the forefront of innovation in using fungi for materi-als, driving the transition towards a flourishing, sus-tainable circular economy. As a scientist in training, Rotem founded MadeRight with a visionary outlook, aiming to grow applications of fungi as a basis for producing the industrial materials of the future, starting with #packagingmaderight. He strongly be-lieves that humanity's imminent industrial revolu-tion will revolve around cultivating materials rather than merely synthesizing them, as is currently done. This ambitious objective entails harnessing fungi's industrial capabilities to grow commercially competitive products that are accessible to every-one, providing long-term support for Earth and its growing population.