Richard is the CEO of leading cultivated meat company Ivy Farm, a start-up on a mission to create the best guilt-free real meat, to tackle one of the world’s biggest climate pol-luters - industrial agriculture. Passionate about innovation that can help the world, Rich is also a commercial leader with a history in building successful brands. First at P&G, both in the UK and the US, later at Red Bull, and more re-cently in the international expansion of craft brands owned by Heineken. He holds an MBA from Sam Walton Business School in the USA and a BA in Business from the University of Sheffield.