Gergana is an accomplished professional, special-izing in Entrepreneurship, Business Strategy, TV and Film production, Strategic Marketing, Brand Building, and Product Management. She co-founded the start-up Trendsta and launched the digital closet app, La Koketa. As the CEO of SIA Group, she led its transformation into a prime-time TV series company. Additionally, she managed the digital agency Next-DC, securing major internation-al brand accounts, and repositioned Ariana brand (from Heineken's portfolio) to the volume leader on the market. Currently, she's the Marketing Director at Cupffee introducing the new edible cup category on the market.