Chris oversees the implementation of the SeaChange 2030 strategy for all 16 European and African operating companies, among which are market-leading brands such as Petit Navire, John West, Mareblu, King Oscar, and Rügen Fisch. He brings extensive experience from his previous role at Princes, where he led sustainability strategy and policies. His background also includes sustainability roles in food, energy, and retail sectors in the UK. Chris holds a BSc in environmental management and an MA in Strategic Marketing from Manchester Metropolitan University. He is also a trustee and board member of a Manchester-based resource efficiency charity.