Susan Gafsen
Susan Gafsen
Co-founder and Director
Pep & Lekker

Susan a former lawyer had always wanted start her own business, but it took her until her 50's to have the courage and find a problem that she really wanted to solve. The problem came to her as her son became vegan and was making very poor eating choices. For the first time she started to read back of pack and saw that much of the food she was buying was loaded with sugar and salt, was packed with ingredients that she did not understand, and was not suitable for those following restricted diets. When she found convenience food that was all natural it underwhelmed on taste. With a growing obesity problem in the UK, and a desire for more conscious consumerism, she wanted to fill the gap, by providing convenience nutritious tasty food bursting with all natural allergy free ingredients, and mindful of the planet in every purchasing decision.