Maxim set out to change the face and perception of sustainability towards showing how fun and easy it can be. He has over 14 years of international strategy consulting and operational and interim management experience across verticals. He has also been a mentor and investor in various ventures across Fashion, FMCG and Food. Most recently Maxim leveraged the brand equity for Stroodles to offer sustainable party bags and a trustmark in form of a sustainability mindset audit that helps companies and events celebrate the (small) changes they are making, shifting the focus away from a tickboxing exercise to tangible changes that educate, spread awareness and thereby leave long lasting impact.