Closely acquainted with the local and global foodtech scene, Noga has extensive experience in venture creation, seed stage investments, and early-stage start-ups’ support from vision to scale. She is experienced in business evaluation of innovative technologies with a high emphasis on applicable innovation. She has initiated and led industry and startups joint development, as well as implementation processes according to industry’s needs and requirements. Noga has 15 years of experience in product management, marketing, and business development in the food industry, specialising in CPG innovation. As former chief of staff of Tnuva, Israel’s largest food corporate, she initiated and led corporate-level strategic projects in various fields, from operational excellence to corporate strategy, and established the corporate’s innovation unit and work processes. Noga has a marketing MBA from Tel Aviv University.