After 12 years of experience in business consulting (Accenture, Bain & Company), in 2011 Marco joined Ferrero as leader of the corporate structure transformational program. In 2015, he moved to media strategy and procurement, leading the media function in Europe and – since 2019 – establishing the Media Procurement & Governance department for Ferrero Group. After the successful set-up and management of the Group Operational Excellence Office, in 2022 he has been appointed as General Manager of the Ferrero Hazelnut Company, a 3000-employee division of the Group involved in all the aspect of the hazelnut value chain, with the key objectives of securing the proper supply and quality of the key ingredient of many Ferrero iconic brands, while constantly leading the company to the development of a sustainable model for all the stakeholders in the supply chain. Sowing Sustainability into Hazelnut Farming with Ferrero When it comes to large-scale crop cultivation, hazelnut is still in its infancy. As such, the famed Nutella ingredient comes with lesser-known risks and sustainability hotspots. We catch up with the Ferrero Hazelnut Company to ask how it’s leveraging pilot plots, regenerative agriculture, and partnerships to tackle the sector’s biggest challenges.