Jussi leads Fazer Group's research and innovation unit called Fazer Lab; the Fazer Lab team explore new sustainable and healthy food solutions for the future. Currently, one major R&D programme Jussi is leading is called "Fazer Upcycled", which develops new solutions with the aim to decrease food loss and increase material efficiency in the company. This is done, for instance, by seeking new applications for food processing side streams. Jussi has PhD degree in Food Sciences and has adjunct professorship in University of Helsinki. He has more than 30 peer-reviewed scientific papers and multiple patents.