Seth H. Crawford is Senior Vice President and General Manager, Precision Ag and Digital for AGCO. He provides leadership and direction for the Company’s precision agriculture businesses, digital transformation, and parts and customer support operations. Mr. Crawford leads the strategic business direction for the development of innovative business models, technology product roadmaps, and solutions integration globally across brands and product lines. He is based in Duluth, Georgia, USA at the AGCO Corporation headquarters. Prior to joining AGCO in 2019, Mr. Crawford held several senior roles in the areas of marketing and customer support during his 22-year tenure at Deere & Company. His career at John Deere culminated in his appointment as Director, Global Customer and Product Support for the Agriculture & Turf Division. Mr. Crawford graduated from Arizona State University with a Bachelor of Science in Marketing and a Master of Science in Agribusiness.