The Welsh Assembly Government food vision is to create a strong and vibrant Welsh Food and Drink sector with a global reputation for excellence, having one of the most environmentally and socially responsible supply chains in the world.
The Welsh Assembly Government mission is: to develop a thriving food and drink industry through working collaboratively with the sector to achieve the following strategic aims:
• To grow their businesses’ scale, value, and productivity, through targeted investment, support, innovation and co-operative activity throughout supply chains, and by creating strong and diverse routes to UK and export markets.
• To benefit their people and society by providing attractive careers and fair work, committed to developing the skills of the workforce, using resources sustainably, and encouraging businesses to play a part in addressing public health and poverty.
• To create and communicate a global reputation for Wales as a Food Nation by showcasing our sector through Taste Wales, developing and living our sustainable brand values, widely adopting high production and accreditation standards, and celebrating businesses’ successes.