Prior to finding TENZING Huib was Head of Marketing at Red Bull Europe. He is seen as one of the new marketing thought leaders who believes that brands should behave more like publishers, rather than traditional marketers.
After leaving Red Bull in 2014, Huib set his sights on launching a plant-based & planet-conscious drink with the aim of creating a brand with purpose, tackling issues he was passionate about; healthier living and protecting the the planet. In 2016, TENZING was born, fast forward five years, and it is now available in more than 7000 UK sites.
Huib will be part of the panel discussion on "A question of trust: Transparency, carbon labels and greenwashing" on Day 2.