Sophie Hieke
Sophie Hieke
Head of Consumer Science
European Food Information Council (EUFIC)

The EUFIC is a non-profit organisation established in 1995 which stands up for science-based information on food and health. Sophie has also been the Principal Coordinator of the EU FP7 funded project CLYMBOL – Role of health claims and symbols in consumer behaviour. Sophie is also a professor for Marketing & Communication at Munich Business School, where she teaches behavioural marketing and consumer behaviour.She holds a PhD from the Munich School of Management at Ludwig-Maximilian-University, Munich. Her main area of research is consumer behaviour and psychology, specifically decision-making regarding food, health and lifestyle. She has been a visiting researcher at the University of Surrey as well as a research fellow at the Munich Centre of Health Sciences and the Center for Marketing and Public Policy Research at Villanova Business School, Philadelphia. Sophie has published in several journals including the Journal of Consumer Affairs, Appetite, Food Policy, Food Quality & Preference and the European Journal of Clinical Nutrition and held a position as Associate Editor for Public Health Nutrition from 2015 to 2019. She has won several prizes for scientific publications, including the “Emerald Citation Award” in 2017 and “Best Paper of the Year” by the American Council of Consumer Interest, ACCI, in 2012. She also serves as a reviewer for several high-ranking scientific journals.

Sophie will present: Free-from claims – how do European consumers respond to and interpret them?