Sebastian has been the Director General European Snacks Association (ESA) since 2012 with over 200 members coming from the manufacturing and supplying side as well as national trade associations. He ensures that members’ interests are given weight in the European policymaking process. His main objective is the further understanding and promotion of the savoury snacks sector through collaboration with EU institutions, NGOs and media. Sebastian also chairs the FoodDrinkEurope (European FDF) Diet Working Group that looks after the health and nutrition debate on EU-level and he is member of various European industry platforms and stakeholder gatherings. Sebastian has more than15 years of experience in public affairs and communications having worked in the private sector and with non-profit organisations.
Sebastian will present: Innovation and product formulation in the European savoury snacks sector – achievements and challenges and will join the panel: Balancing affordability, convenience and taste in the healthy snacking and active nutrition space.