Amanda started Soupologie with her husband Stephen in 2012 with the aim of be-coming the leading, go-to brand for deliciously free-from, nutritious plant-based food. The inspiration for the brand came shortly after Stephen, an accountant by training, decided to take over the family cooking when Amanda’s attempts too often ended in disaster. In 2012, they conducted market research which included concerns over intolerances, allergies and other dietary requirements. As a result, Soupologie was launched as the original plant-based, vegan and free-from fresh soup. The philosophy from the start has been that the soups are naturally flavoursome and packed full of vegetables and affordably priced to make them as accessible as possible. This has now been extended to the newest product, ‘Foodologie’, an exciting range of meals. Soupologie has been the top-selling soup brand in Whole Foods Market since 2012 and since 2014 has been a long-established top-selling supplier to Ocado. The brand has been available in Waitrose since 2016 and they have just secured a nationwide deal to take the full Foodologie range into 450 Tesco stores.
Amanda will join the panel: Balancing affordability, convenience and taste in the healthy snacking and active nutrition space.