After graduating with a Master degree in Roman languages at University of Leuven, Belgium, Myriam built up over 15 years of market analysis & consumer research experience. She started her career in market research in a B2C / FMCG environment, in the Laundry & Homecare division of Henkel Benelux for 7 years. From there she moved to BENEO, focussing specifically towards Market & Consumer Insights in the B2B area. Myriam heads up a team of experts dedicated to market analysis, trends, consumer insights related to health and nutritional benefits.
Myriam will join the panel: Silver Surfers and baby boomers: an ignored opportunity?